A lot of hype is going around about search engine optimization and not all that has been said is true. What is true is that seo starts with creating a search engine friendly website. This means the website must be free of errors and constructed in a way that search engines like. There is a lot that a web-designer needs to know, the basics and some tricks are covered in this article.

The construct

Building a website starts with building the construct or also called the prototype. This prototype is a well constructed site architecture with a professional design and a good link structure. The prototype is the construct in which you embed the content. When designing a prototype you need to keep various marketing aspects in mind. What colour to choose, what kind of pictures, the text-size and what about the background?

As you can see, there are various things that you need to decide. Below is a list of things that will help you to achieve better rankings in search engines.

- use cascading stylesheets to separate the design from the content.

- use div tags rather than tables because tables make your file size big.

- make sure the h1 tag is located at the top of your source code.

- use h1 and h2 tags and integrate your keywords in it.

- use image alt tags with your keywords

- use meta-tags in your header

- outsource your javascript code

These are things that will, if done properly, increase your searchengine rankings. Of course you need to use your keywords throughout the text on your website, but do not care much about keyword density in your body text.

Once you have designed your prototype, you need to run a validator to see if you have any errors in your code. You can find these free html validators by doing a search on google. Make sure your html source code is W3C valid! Once your prototype is ready, you can copy and paste your content into it and save each website under a keyword relevant name.

There are several tools out there that can help you to create searchengine friendly websites. This starts with finding the best keywords and ends with validation of your source code. The best program for these and more issues is definitely the Internet Business Promoter. I use this program every day to find niche keywords, to optimize my websites for better rankings and to automatically and semi-automatically promote my websites.

You can get the Internet Business Promoter here: http://www.leads-traffic.com/products/ibp.htm

About the Author

You can get the Internet Business Promoter here: IBP